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Five Ways TDM Is Invisible (and Why That Should Change)
OPTIONS OPPORTUNITY TDM is an alarm clock, important but invisible. If we make it more visible, it will become more effective. Transportation demand management is like an alarm clock. It’s the...
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If “Shopping Small” Can Help Local Economies, Why Not “Driving Small?”
OPTION OPPORTUNITY Factors that encourage people to drive also largely funnel spending money out of local communities. While the final numbers have yet to be released, preliminary reports suggest this...
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Selling Bike Lanes: Lessons from Calgary’s Ambitious Biking Network
TRANSPO TAKEAWAY Selling stakeholders and the public on transportation projects requires a unique mix of empathy, data, and advocacy. Whether it’s grounded in monetary costs or perceived traffic...
View ArticleVideo: What Excites TransportationCampers?
TransportationCamps bring together so many different kinds of planners, advocates, engineers and enthusiasts. The most recent one, in the Washington, D.C., region, gave us a chance to check out all...
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Benefits of reliable transit: How transit agencies and planners should be...
Bus Rapid Transit systems are beginning to pop up as quickly as fast-casual restaurants in the greater Washington region. Everywhere you look BRT systems are coming online – Fairfax, Arlington and...
View ArticleRecord number of transit ballot measures will also impact transportation...
Election Day this upcoming Tuesday will be a crucial one for the future of public transportation in this country. This election sets records for the most transit measures ever in a single year (77),...
View ArticleFord’s Super Bowl ad captures where mobility is headed
Besides a stunner of a Super Bowl between New England and Atlanta, there was a lot to like in between the snaps as well. Lady Gaga thrilled at halftime and cinematic TV commercials were unveiled left...
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Would minor map changes encourage Metro riders to shift their commutes?
SafeTrack surges in the past months have highlighted one of of the D.C. Metrorail system’s largest demand crunches: the Rosslyn tunnel bottleneck, where the Blue, Orange, and Silver lines converge to...
View ArticleSwedish ad perfectly skewers self-driving hype – The Verge
The hype and mystery surrounding the technology behind (and impact of) autonomous vehicles can reach a fever pitch all too easily. It’s likely that while AVs change some things, for many people the...
View ArticleArizona DOT’s quirky messaging is working – Arizona State Press
The Arizona Department of Transportation’s recent efforts to add a little fun to its traffic safety messaging is a nice model for all kinds of messaging for public-transportation agencies and...
View ArticleOur Daily newsletter: We think you should subscribe
Are you in the transportation demand management industry? Are you in the wider fields of public transportation, planning, or technology? If the answer is yes, then chances are that you care about how...
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Inspiring transit ridership requires meeting people where they are
Preferences and need are major factors that influence whether people take public transportation. And communicating to those people in the places they visit throughout their day is a key to improving...
View ArticleWhy would Denver RTD want its mascot to be a total jerk?
Yes, we get it, there are rude jerks on mass transit everywhere. But once again, it seems like the public-transportation industry is missing an opportunity. With the Denver Regional Transportation...
View ArticleThe world’s most elegant public transit campaign – CityLab
As an antidote to our distaste for Denver’s latest transit messaging, a wave of enjoyment is rushing over us to see the pure joy and inspiration Toronto is building for its public-transportation...
View ArticleNational advertising effort needed by local transit agencies
Transit in this country faces an advertising challenge. With limited budgets, transit agencies are competing with a plethora of ads—and free, earned media attention—from more prestigious and hipper...
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Transit should be uncluttered onboard and in its advertising
Mobility Lab recently published an article on how transit agencies nationwide should pool their resources to do an advertising campaign they can all use. Now, I think marketing is overrated in general,...
View ArticleNew podcast aims to change the conversation about public transit – NextCity
An intriguing podcast idea has been underway for a bit in the Twin Cities. Here to There, by local public affairs agency Apparatus along with Transit for Livable Communities and St. Paul Smart Trips,...
View ArticleDriver speed, texting is the new drunk driving
Streetsblog’s Angie Schmitt brings to light a really important issue that we think about every day at Mobility Lab. She notes that Americans spend more time on average every day driving their cars than...
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Why you should care about other modes now
This article is excerpted from an article at Arlington Transportation Partners. Not too long ago, I was biking down 14th Street and was halfway doored by an SUV that had pulled partially into the bike...
View ArticleMobility: How technology will shape the way we travel
Next-generation technologies are changing the way we travel, how we define transportation, and mobility options. Paul Mackie, our communications director, recently joined Tech Pulse TV’s panel of...
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