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How Tricky “Automobile Love Affair” PR Buried Roanoke’s Treasured Past
A Holiday Inn, long since torn down, was part of an urban-renewal project in Roanoke, Virginia. TDM TAKEAWAY In planning for the future, we can learn from the mistakes of our car-centric past....
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Infrastructure Money Tight? Do Better Bus Marketing
Los Angeles has done a great job of using creative marketing to get people excited about riding its transit system. TDM TAKEAWAY Excellent marketing can have big returns for mass transit, but it is...
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SXSW Hackers Suggest Austin Transportation Improvements
TDM TAKEAWAY An affordable way for cities to make improvements is to convene transportation enthusiasts. Austin, home to great music, festivals and tech, is also facing some great challenges. Thanks...
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A Social-Media Playbook for Changing Commuting Behaviors
TDM TAKEAWAY Social media is an increasingly powerful tool to improve messaging about the values of public transportation. Can social media be used to change a person’s commuting behavior or the way...
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For Earth Day, Accountability for Transportation Agencies May Begin with...
TDM TAKEAWAY Messages about how transportation initiatives can improve people’s lives and the environment are good ways for agencies to make the case for transportation-funding needs. As Earth Day...
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How Capital Bikeshare Members Use System is Becoming Clearer
Since Capital Bikeshare’s previous surveys in 2011 and 2012, members of the Washington D.C. region’s bikeshare program have grown a little older, become more widespread throughout the region (rather...
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How Transit Agencies Can Manage the “Blizzard” of Negativity on Twitter
TDM TAKEAWAY An increasingly important part of getting people to try public transit — and keeping them happy— is to provide exceptional customer service on Twitter. Agencies that use Twitter to...
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Peace and Love – Not Scare Mongering – Makes Better Bike-Ped-Car Messaging
TDM TAKEAWAY The right kind of safety messaging can set a transit agency apart from the competition – and encourage active transportation. Arlington hasn’t unveiled its new PAL marketing campaign yet,...
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Transit Agencies Need Online Savvy to Influence Politics
TDM TAKEAWAY Transit experts can dig deeper into social media to improve customer service and gain influential proponents. Surveying and research modeling for transit ballot measures typically happens...
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A Playbook for Persuading People to Use Public Transportation
TDM TAKEAWAY Narrative storytelling is one of many crucial tactics that public transportation advocates need to use often. The art of persuasion was on display in two sessions at the end of the Center...
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Film Festival Helps Build Roanoke Bike Culture
TDM TAKEAWAY Partnering with arts and culture communities is a great way to increase awareness of transportation options. RIDE Solutions in Roanoke, Virginia has a long history of working with the...
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Slow Down! And Four Other Ways to Make People Love Cyclists
TDM TAKEAWAY As cycling becomes more mainstream, the image of cyclists is changing as well. We need to promote this new and better image. Just as there are two Americas, there are two types of...
View ArticleStreetsCamp Lights Up the Twitterverse: Storytelling Edition
[View the story “StreetsCamp Lights Up the Twitter-verse: Storytelling Edition” on Storify]
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StreetsCamp Elevates Transit Discourse in D.C. Region
TDM TAKEAWAY Local transportation advocacy communities need regular opportunities to gather and learn from each other to effect change. Successful campaigns to improve transit – and urban mobility...
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Rebranding “TDM” Could Fix the Industry’s Communications Struggle
TDM TAKEAWAY TDM practitioners should start exploring beyond the limits of the industry’s largest federal funding mechanism. Would a common definition of the term and practice of transportation demand...
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Transit’s Simple Advantage? You Can Use Smartphones
TDM TAKEAWAY New research shows people are riding Chicago’s transit because they can stay connected via their mobile devices. This is a major selling point that agencies across the country can use to...
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In Rush-Hour D.C., Uber and Bikeshare Look “Amazing”
(Left to right) goDCgo’s Grace Oran, and ATP’s Maggie Awad, Brendan Casey, Keara Mehlert, and Jonathan Bollhoefer TDM TAKEAWAY In the exciting new world of transportation options, it pays to know which...
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Collision Puts Messy Road Rules and Design in Spotlight
TDM TAKEAWAY It’s crucial to work with both city and transportation planners as well as law-enforcement entities to make sure they understand the many different perspectives of users of our nation’s...
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To Take Back Our Streets, Remember How We Lost Them to Cars
OPTION OPPORTUNITIES Storytelling and public relations can take back the real story of American streets that was hoodwinked by auto-industry groups long ago. Children may again someday walk or bike to...
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Disrupting Mobility Now, Not in Some Distant Future
OPTION OPPORTUNITIES Communicate how you’re disrupting mobility in real time right now. At the Disrupting Mobility 2015 Summit, Paul DeLong of car2go said he’s sick of fighting with wife about missing...
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