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How a Portland university uses marketing to stop commuters from driving alone
Located on steep hills interrupted by a river, Oregon Health & Science University is a kind of American Shangri La, accessible by only two main roads. So if everybody drove alone to the campus, no...
View ArticleClimate change doesn’t stop people from driving alone. But behavior modeling...
Getting people to stop driving alone takes more than just building better infrastructure. When you wake up in the morning, you probably don’t assess every transportation option available to you. Many...
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Introducing the astrological signs of commuting (without pseudoscience)
It’s a universal truth of marketing that not all people will be receptive to the same message. Just like how a speaker tailors their presentation depending on the audience, marketers change their...
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Jarrett Walker on why transit advocates should study literature
Credit: Jarrett Walker & Associates If you spend a lot of time in the transportation blogosphere, you probably know of Jarrett Walker, public transportation’s most eloquent advocate. But you might...
View ArticleHow to convince drivers that flying, autonomous cars won’t end traffic
Every holiday season, I travel to Chicago’s auto-dependent suburbs, where my relatives are fascinated by my transportation habits. From my traditional arrival by overnight train to my long walks to...
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The best place for public transportation ads? Highway billboards
This article is adapted from a shorter op-ed in our latest Express newsletter. To Keep up with The Mobility Lab-ians, subscribe to the Express. Tying extreme weather events to climate change might be...
View ArticleCan Instagram influencers save public transportation?
Editor’s note: welcome to our new Friday Fun feature! Okay, you read the headline and you’re rolling your eyes. Fine. But before we get into why I believe that Instagram influencers can save the...
View ArticleHow to convince people to bike more: show them this adorable video
We know that biking is awesome. People who commute to work by bike are generally healthier, happier, and save more money than the overall population. But communicating the benefits of biking –...
View ArticleUS language diversity is increasing, but transit agencies aren’t keeping up
Here’s a “duh” moment: the United States is incredibly diverse, with 13.5 percent of the population consisting of foreign-born immigrants as of 2016. The U.S. is also home to the largest diaspora...
View ArticleFinding the right first response to all those scooters out there
Over the course of much of the past 50 years, days for millions of workers across the U.S. have looked like this: walk out of a (way too big) isolated suburban house, get in a (way too big) car, drive...
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